Color Psychology

This week, the sense I chose was vision, and I found an article relating color and mood.

Here is the article: color psychology.

The article first dives into the properties of color stating that white light is a combination of all the colors of the rainbow. Colors mix to create new colors like yellow and red creating orange, and some colors even cancel out each other (in the form of light) to create white like green and magenta. While color's effect on the mind can be subjective, some are universal. Warm colors (red, orange, yellow) create a spectrum from cozy to angry emotions, and cool colors (purple, blue, green) cause a spectrum from calm to sad emotions. In ancient times, color was used to heal in the form of chromotherapy; for example, red helped to increase circulation, blue soothed illness and pain, and orange increased energy. Color can also influence purchasing decisions; however, determining the exact effect of color on the mind needs more research.

I think this article makes perfect sense because we generally associate color with certain things. Blue is like the sky and bodies of water, and they both provoke calm emotions. I also think there is a link between color and purchasing power, especially in things that contain a story (books), since the color conveys the overall mood of the subject being bought.